automotive technology consulting

Martin Booth has been in the Technology Industry in Silicon Valley for more than 20 years, holding a variety of engineering, marketing, business development and investment banking positions in start-ups, multinational and fortune 500 companies. 

Martin worked on the first RISC processor based massively parallel computing systems, the industry’s first integrated high-performance DSP engine, the first implementation of the SPARC processor, the industry's first handwriting recognition tablet computer and OS, the first 5V-only Flash memory, x-86 mobile processors with a novel variable-voltage performance control, low cost virtual desktop computing, automotive storage solutions for navigation, infotainment and ADAS, and advanced AI processing solutions and SDKs for automotive applications.  

Martin has worked on initial and secondary public offerings for a number of technology companies and has helped take companies from start-up to $10’s millions of revenue and built $100M to $1 billion dollar revenue pipelines for larger companies.  

Martin's current focus is on technology in the automotive market. He has previously worked with customers including Audi, BMW, Daimler, Harman, Bosch, Continental, Delphi, Ford, GM, Hyundai, Geely, Denso, Panasonic and many others. 

He currently works with a University of California Technology Incubator, OEMs and Technology Suppliers to evaluate strategy and consult on go-to-market plans.

He holds a BS. Computer Science degree from The University of Bristol (UK) and an MBA from Santa Clara University.